Question 1

What services does Solcertain provide?

Accepted Answer

At Solcertain, we specialize in lead generation, booked appointments and appointment setting for solar companies. We provide custom marketing strategies, sales guidance, and growth solutions to help solar businesses scale and thrive.

Question 2

Do you have experience in marketing specifically for the solar industry?

Accepted Answer

Yes, Solcertain has years of experience exclusively in marketing for the solar industry. Our in-depth knowledge allows us to create effective campaigns that target the right audience, generating high-quality leads and appointments for solar companies.

Question 3

Can you target specific geographic areas?

Accepted Answer

Absolutely. We specialize in hyper-targeted marketing campaigns that can focus on specific counties, zip codes, and demographics to ensure you’re reaching the most relevant audience for your solar business.

Question 4

What type of results can I expect from Solcertain?

Accepted Answer

Our clients typically see a significant increase in leads, appointments, and overall business growth. We aim to deliver a 4x to 6x return on investment for our clients through customized, effective marketing strategies.

Question 5

What’s the first step to working with Solcertain?

Accepted Answer

The first step is to book a demo with our team. We’ll learn more about your business, assess your goals, and provide a customized marketing proposal to meet your business needs.

Question 6

Why do lead flows sometimes fluctuate?

Accepted Answer

Lead flows can fluctuate due to various factors, including current events, weather patterns, market conditions, and changes in social media algorithms. These fluctuations are normal and usually balance out over time.

Question 7

What should I do if I notice a sudden drop in lead performance?

Accepted Answer

If you notice a sudden drop in lead performance:    Reach out via Slack, email, or our Zoom Room immediately.    We will investigate, identify the cause, and make any necessary adjustments.    Our Head of Marketing monitors your ads daily to catch any dips and address them promptly.

Question 8

How does weather impact solar lead generation?

Accepted Answer

Interest in solar energy often increases during sunny periods and decreases during extended cloudy or rainy periods. These impacts are usually short-term.

Question 9

Can current events affect my lead generation performance?

Accepted Answer

Yes, current events such as changes in government policies, economic shifts, or significant news can temporarily influence public interest in solar energy and affect lead generation performance.

Question 10

What trends should I expect in lead performance over time?

Accepted Answer

While there may be short-term fluctuations, you should expect to see general improvement in lead performance over time as our strategies optimize and adapt to market conditions. We scale your marketing budget by 15% weekly if it meets your KPIs.

Question 11

How do you ensure the quality of leads remains high despite fluctuations?

Accepted Answer

We continuously monitor and adjust our lead generation strategies to maintain high-quality leads. Our team analyzes data and trends to implement necessary changes promptly.

Question 12

How often will I receive updates on my lead generation performance?

Accepted Answer

You will receive regular updates through weekly reports, including a permanent link to your Ad Dashboard. Additionally, your Client Success Manager is available for any immediate concerns or questions.

Question 13

Can I provide feedback on the lead quality and performance?

Accepted Answer

Absolutely! We encourage feedback. Please share your insights with your Client Success Manager, and we will use this information to further refine our strategies.

Question 14

What steps do you take to improve lead generation performance?

Accepted Answer

Our approach includes continuous monitoring, data analysis, market research, and adapting our strategies to align with current trends and client feedback. We also use AutoOptimizer, a machine learning tool, to scale your ad budget based on set KPIs.

Question 15

Can you target specific areas for solar leads?

Accepted Answer

Yes, you can. We can target zip codes, counties, and states. Keep in mind that the larger the area you give us to market in, the better the performance.

SOLCERTAIN

Frequently Asked Questions

General Concerns

Lead Performance and Fluctuations

Quality Assurance and Feedback

Targeting and Customization

Support and Communication

Additional Support and Adjustments

What Makes Us Different?