Client: Andrea
Challenge: Andrea was paying an unsustainable $127 per lead in California, which severely impacted her marketing ROI and business growth. The primary issue stemmed from a lack of organization in her marketing campaigns, making it difficult for the algorithms to learn and optimize over time. Her campaigns were scattered and inefficient, resulting in high acquisition costs and missed opportunities.
Solution: We implemented a strategic overhaul of Andrea’s marketing efforts by structuring her campaigns in a more organized manner. The focus was on creating targeted audience segments, refining ad copy and creative elements, and ensuring consistency across campaigns to allow the algorithm to learn and improve lead quality over time. By optimizing and consolidating her campaigns, we provided the algorithm with clearer data points, allowing it to enhance its targeting and ad delivery.
Results: As a result of these efforts, Andrea’s cost per lead dropped dramatically from $127 to $7, a more than 90% reduction. The improved campaign structure not only lowered lead costs but also generated more qualified leads, leading to higher conversions and an increase in overall sales.
Outcome: Andrea experienced significant growth, thanks to a structured and efficient marketing approach that enabled better algorithm learning and lead acquisition. The drastic reduction in lead cost allowed her to scale her business while maintaining profitability.
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