Case Study 2: Nationwide Solar’s Expansion and Profit Surge with Strategic Marketing and Team Appointment Setters
Client : Nationwide Solar Challenge : Nationwide Solar faced a growth ceiling with only two sales reps, making it difficult to scale operations and meet growing demand. They lacked the capacity to expand and capitalize on new opportunities, limiting their ability to compete with larger players in the market. Solution : Together with Solcertain, Nationwide Solar implemented a team of appointment setters to streamline lead management and increase conversion rates. By utilizing GoHighLevel’s powerful automation tools, leads were nurtured effectively through automated follow-ups, appointment reminders, and scheduling without relying solely on the sales reps. This ensured that no potential lead fell through the cracks, improving lead nurturing and follow-up. Additionally, we designed a highly targeted marketing campaign aimed at generating high-quality leads, which the appointment setter team would then convert into booked appointments. Results : In just one year, Nationwide Solar experienced significant growth. They expanded from 2 sales reps to their own install crew and a team of 20 sales reps. The single campaign closed 98 deals, generating $470,000 in profit. The combination of structured marketing, an appointment setter team, and automation through GoHighLevel resulted in smoother operations, better lead nurturing, and higher conversion rates. Outcome : Nationwide Solar's business transformed into a scalable operation with enhanced lead management. With the help of Solcertain’s structured marketing approach and the power of GoHighLevel automation, they were able to nurture leads without missing any appointments, leading to unprecedented growth and profitability.
